Disney owns two of the biggest franchise makers in Hollywood currently: Lucasfilm and Marvel Studios. I’ve already discussed what Marvel Studios can learn from Lucasfilm in integrating their various projects across mediums. It’s an open secret that there is a divide between the television and movie sides of the Marvel Cinematic Universe. Now with the release of Rogue One, it has become even more apparent that Marvel Studios is really not living up to its full potential of making a more cohesive universe.
If you watched Rogue One, Forest Whitaker played Saw Gerrera who first appeared in The Clone Wars animated series and later Whitaker reprised the role in a guest spot on Star Wars Rebels. there was a cameo from Chopper, the resident droid from Star Wars Rebels. Along with that the Ghost, the ship used by the cast of the show was shown entering The Battle of Scarif. Finally, over the intercom, there was a mention of a General Syndulla who was later revealed to be Hera, one of the main characters on the show. Though these were all easter eggs, they did subtly confirm that the Star Wars universe was more than the movies.
When watching recent Marvel Cinematic Universe specifically Captain America: Civil War, you can see that there are many missed opportunities. During the briefing to the Avengers by Thunderbolt Ross, he specifically mentions the rise of vigilantism in the world. Though only showing the events of the Avengers and their actions. This was a missed opportunity as the filmmakers could have referenced events in Daredevil such as the main character being blamed for blowing up a few city blocks and Jessica Jones where she publicly executed someone with mind control abilities. You don’t even really need to show these characters but having characters acknowledge the events.
The one advantage that Lucasfilm seems to have over Marvel Studios to help keep things focused and integrated is the Star Wars Story Group led by Pablo Hidalgo. This group is supposed to help keep things tight and neat within the new canon established after Disney bought Lucasfilm. So that way there are no contradictions within its own canon as well as the added benefit of helping integrate all the various medias with one another. Marvel does not have this benefit and it is apparent from interviews from the showrunners and directors on the film, they hardly communicate with one another. It was frequently mentioned that Rebels showrunner Dave Filoni and Rogue One director Gareth Edward met with one another a number of times.
At this point, I doubt that the divide within the Marvel Cinematic Universe will ever close or at the very least become smaller. So while we may never get to see characters such as Daredevil and Captain America meeting one another, the movie and TV side are full of rich characters and storylines. But if the MCU ever gets a reboot, it would be the perfect opportunity to make things more cohesive. But until then, it is nice to see the people at Lucasfilm expand their universe with every possible tool available to them.